Outdoor advertising has come a long way. It used to be that outdoor advertising meant whacking up a billboard on a major arterial road for a month and hoping that it did its job. The hope being that the consumer received the maximum take up from the message, in the quickest time possible. There are still a lot of examples like that, and I'm sure they are effective in their own way. But of late, I've noticed an increase in innovative, and creative, outdoor advertising executions that steer away from the traditional such as interactive 'scent' bus shelters, messages inviting users to SMS for an immediate response, as well as other non-traditional uses for very traditional channels.
Here's an example I found whilst browsing the web. Coop's Paints made use of the side of a building right through to the car park for this piece of work.
I think you'd agree that if nothing else, it's attention grabbing! What's the most creative example of outdoor advertising that you've seen?
沒有留言:
張貼留言