Actually,
S stand for Strength,
W stand for Weakness,
O stand for Opportunities and
T stand for Threats.
I think it is quite useful for us to know more about the client company
or other competitor.
For example, I analysis Starbucks ~
Strengths - Starbucks Corporation is a very profitable organisation, earning in excess of $600 million in 2004.
Weaknesses - Starbusks has a reputation for new product development and creativity.
Opportunities - New Products and services that can be retailed in their casfes, such as Fair Trade products.
Threats - Starbucks are exposed to rises in the cost of coffee and dairy products.
From this analysis, we can see more clearly the Starbucks ' situation in the businese world and then we can more easily to know and think how to do advertisement for them.
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